Lies, Damn Lies, and Online Marketing
There is so much posturing and posing by ad agencies, interactive agencies, and anyone with a website promoting themselves as “web designers”, that it’s difficult to separate fact from fiction. How do you know who can actually do the work, versus those pack-like agencies who only exist to suck the money from your wallet at hoover-like force?
It’s pretty difficult given the general fuzziness and obliqueness that is presented to you in the form of The Process. The Process is what many agencies proudly point at that convinces you these vendors seem to really understand you and have a very professional way of working, so they must be good. The Process – in the art of the con – is the shill, the pitch, the grift. It’s the promise of success and the smooth words assuring you that you’ll surely achieve it.
Well, we have a process too, but it’s not very smooth or fuzzy. It’s rather direct, in fact. So without further ado, here’s…
- We listen to you. And talk to you. And learn your goals.
- We take our massive expertise and give you back a very simple, easy-to-read proposal that is a clear roadmap to what you want to achieve.
- Each step has exact specifications and dates for each line item in the step. And we review them carefully with you before doing anything.
- We don’t charge you anything until we’re done with a step. If you don’t like it, don’t pay for it.
Not much of a process, is it? In fact, it probably just seems like the way you’d expect anyone to do business with you. But if you’ve dealt with agencies, web marketers, etc. then you probably expect a fee for “project kickoff” or “retainer” or any other phrasing that simply means “let us have some money for doing nothing”.
We aren’t that way because we know you. We’ve worked with you for years and know you are an honorable profession with amazing ethics and true concern for your customers, the patients. We share these same values and work with you to achieve these lofty goals and don’t fret a lot about lining our pockets without lifting a finger.
And we know you have no patience with rhetoric, and do not suffer fools gladly. You want precise diagnosis, supreme skills, and a fantastic outcome. That’s how you operate, pardon the pun, and so do we.
Your next step: Let’s do a web assessment and see how you’re online health is. Please slip on this gown and click the nice green button web assessment button.