I’m going to let the cat out of the bag in the first sentence, it’s relevance. Pure and simple. There it is, you now know more than quite a few so called “SEO Experts”. The title of the page (that line of text in the top of the browser that usually contains copy that is NOT relevant to the content on the page) should contain key terms about the content of the page. “About Us” isn’t very relevant. “About insert your practice name here” is relevant, and the chances are the name of your practice will be mentioned a couple of time on that page, that’s relevant. Shall I sum up all the ingredients in the SEO soup, in order of importance? See the list below. And for the record, my brand of ingredients are Keyword Rich…

  • Page Title
  • Meta Description
  • Page Content
  • Meta Keywords

Now that you have the ingredients, let’s make your website relevant! Need some help? Shoot us an email and we’ll do a little research for you and create one of our famous web assessments for you at no charge. Send us an email with your practice name, doctor(s) names, and your city and state. We’ll tell you how relevant your site is to your prospective patients. After all, if they can’t find you on the internet, you won’t find them in your practice.

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