Medical device companies face a tough balancing act when it comes to supporting their surgeons online. Their typical engagement efforts, like doctor locator listings based on sales volume or a few downloadable marketing pieces, do little to help surgeons grow their web presence or attract new patients.
At the same time, surgeons need a steady flow of SEO-friendly content from device companies delivered directly to their websites in a way that’s hands-off and legally compliant. Unfortunately, most medical device companies can’t supply this due to legal restrictions around inducement and limited approval for non-product-specific materials.
VoxMD solves this problem with a turnkey, no-cost engagement program that delivers real value to both surgeons and device reps. From personalized report cards and consultative Zoom reviews to an automated monthly content stream via the Patients Also Ask program, VoxMD provides doctors with exactly what they need, without regulatory red tape.
And because VoxMD is independent from any device manufacturer, there’s no sales threshold or legal risk involved, making this an ideal tool for strengthening relationships with current partners or re-engaging low-performing accounts.
So what’s in it for VoxMD? Simply put, long-term relationships, expanded visibility, and opportunities to do what we do best: support healthcare professionals with smart, scalable content solutions. VoxMD can also expand the content offerings for doctors who want more: while the initial content is always free, additional articles can be delivered monthly for a small fee, and because most web developers aren’t marketers, we’re often hired to fix the very issues we uncover during our assessments.
Book a meeting with us at our Calendly link, or contact us at [email protected] to learn more.